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Brasil conquista 27 troféus no London International Awards 2021

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Brasil conquista 27 troféus no London International Awards 2021
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O Brasil conquistou 27 prêmios no London International Awards (LIA), sendo um Grand LIA, dois Ouros, seis Pratas e 18 Bronzes – além de 10 finalistas. No total, 963 troféus do LIA foram entregues a 53 países, com os Estados Unidos liderando com 217 prêmios, seguidos pelo Reino Unido com 93, Alemanha com 92 e Austrália com 75 vencedores de estátuas.

 

 

A Canja conquistou o Grand LIA brasileiro, em Music & Sound, com o case “2breakthesilence” para Fala Mulher. Também estão entre as brasileiras vencedoras BETC Havas, David, LightFarm Studios, McCann Health, Ogilvy, Santería, VMLY&R, WMcCann, Wieden+Kennedy e Wunderman Thompson. Confira abaixo a lista completa dos prêmios brasileiros.

O Burger King é o Cliente do Ano, com a Ogilvy como Rede do Ano e a Publicis Itália a Agência do Ano. Na América Latina, a Wunderman Thompson é a Rede do Ano, com o escritório de Buenos Aires como a Agência do Ano. As brasileiras LightFarm Studios e Canka foram as Pós-produtora do Ano e Produtora de som do ano para a América do Sul, respectivamente. Para ver todos os vencedores, acesse https://www.liaentries.com/winners.

Vencedores brasileiros:

CANJA Audio Culture, Curitiba was awarded the Music & Sound Grand LIA for Fala Mulher titled “2breakthesilence”. They were also awarded  a Gold and two Bronze LIAs for:

Gold – Music & Sound – Music Original – Score for Fala Mulher titled “2breakthesilence”

Bronze – Music & Sound – Music Original – Score for Horizon titled “Down & Out Kidney”

 Bronze – Radio & Audio – Original Music for HK Freedom titled “Lennon Walls”

Finalist – Music & Sound – Music Original – Score for The Grammys Recording Academy titled “Behind the Record – Records of Credit”

 

Ogilvy was named Global Network of the Year. Wins from Ogilvy Brasil and David São Paulo contributed to this award.

Ogilvy Brasil, São Paulo wins one Silver and five Bronze Statues. They also attained four Finalists.

Silver – Online Film – Beverages – Non-Alcoholic for Nescau titled “Safira”

Bronze – Design – Creative Use of Data for adidas do Brasil – Ultraboost 20 titled “Spot The Station”

Bronze – Design – Direct Marketing – Consumer for adidas do Brasil – Ultraboost 20 titled “Spot The Station”

Bronze – Digital – Creative Use of Data for adidas do Brasil – Ultraboost 20 titled “Spot The Station”

Bronze – Online Film – Corporate Image/Social Awareness for Nescau titled “Safira”

Bronze – TV/Cinema – Corporate Image/Social Awareness for Nescau titled “Safira”

Finalist – Ambient & Activation – Apparel for adidas do Brasil – Flamengo’s jersey titled “Jesus our Supporter”

Finalist – Digital – Mobile Advertising for adidas do Brasil – Ultraboost 20 titled “Spot The Station”

Finalist – Radio & Audio – Innovative Use of Radio & Audio for Magazine Luiza titled “Shopping Inside Songs”

Finalist – TV/Cinema – Beverages – Non-Alcoholic for Nescau titled “Safira”

 

DAVID São Paulo, São Paulo wins a Gold LIA. This win attributed to Burger King being named Global Client Of The Year:

Gold – Online Film – Retail for Burger King – Late Night Delivery titled “Late Night Stores”

 

Wunderman Thompson was named Regional Network Of The Year for South America. Wins from Wunderman Thompson, São Paulo contributed to the win.

LightFarm Studios, Rio De Janeiro was named Regional Post-Production Company Of The Year for South America. Points were awarded for winning work entered by MCCann Health New York – Change The Ref titled “The Unfinished Votes”. 

 

Additional Winners and Finalists from Brazil include (in alphabetical order):

BETC São Paulo, São Paulo

Silver – Package Design – Special Editions for HERSHEY’S Brasil titled “HerShe”

Bronze – Ambient & Activation – Confections/Snacks for HERSHEY’S Brasil titled “HerShe”

Bronze – Package Design – Art Direction Product Line for HERSHEY’S Brasil titled “HerShe”

 Bronze – Poster – Art Direction Campaign for HERSHEY’S Brasil – HerShe titled “@loleland”, “@affnana”, “@yzalu”, “@brunamendez”, “@euliricas”, “@luizamussnich”

 

McCann Health São Paulo, São Paulo was awarded a Bronze LIA. This win attributes to McCann Health being named Global Health & Pharma Network Of The Year:

Bronze – Health & Wellness – Craft – Art Direction Campaign for Ease Labs titled Cannabis Science – “Blue”, “Brown”, “Red”, “Light Green”, “Light Red”, “Green”

 

Oliver / U-Studio Brazil, São Paulo

Finalist – Digital – Cosmetics/Toiletries for Dove titled “The Real Beauty Of Motherhood”

 

Santería, São Paulo

Silver – Online Film – Branded Content for SporTV titled “Let Her Run”

Bronze – Online Film – Corporate Image/Social Awareness for SporTV titled “Let Her Run”

Bronze – Online Film – Entertainment for SporTV titled “Let Her Run”

Bronze – Production & Post-Production – Direction for SporTV titled “Let Her Run”

Bronze – Production & Post-Production – Editing for SporTV titled “Let Her Run”

Finalist – Production & Post-Production – Cinematography for SporTV titled “Let Her Run”

Finalist – Production & Post-Production – Production Design for SporTV titled “Let Her Run”

 

Vetor Zero / Lobo, São Paulo

Finalist – Production & Post-Production – 2D and Stop Motion Animation for Chobani titled “Impact”

 

VMLY&R Brasil, São Paulo

Silver – Transformative Business Impact – Sustainable Government and Community for CCWD titled “The Commitment”

 

W/McCann, São Paulo

Bronze – Health & Wellness – Corporate Communication for Chevrolet titled “Blood Drive Thru”

 

W/McCann, Rio de Janeiro

Silver – Branded Entertainment – Zeitgeist for Coca-Cola titled “Black Santa”

Silver – TV/Cinema – Branded Content for Coca-Cola titled “Black Santa”

 

Wieden+Kennedy, São Paulo

Bronze – Online Film – Apparel for Nike titled “New Fairies”

 

Wunderman Thompson, São Paulo

Bronze – Branded Entertainment – Scripted Short Film for United Nations titled “Inertia City”

Finalist – Creative Use of Data – Data Visualization for Coalizão Negra por Direitos titled “Genocide Targets”.

Claiton Selistre
Publisher, colunista e owner do Portal Making Of, é jornalista formado pela Universidade Federal do Rio Grande do Sul. Foi diretor de Jornalismo por 25 anos da RBS TV, TVCom e Rádio CBN/Diário, além de coordenador do comitê editorial da RBS em Santa Catarina. Antes atuou na Rádio e TV Gaucha do grupo RBS e em redações de jornal, rádio e tv do grupo Caldas Jr. em Porto Alegre. Foi também repórter da na Sucursal do Jornal do Brasil. Planejou e Coordenou coberturas multimídia nas Copas do Mundo de Futebol na Alemanha, Argentina, Espanha, México, Itália, Estados Unidos, França e Japão/Coréia. Dirige a Making of há sete anos.
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